Bob Dylan Uses iPhone Geolocation App to Market New Album

Bob Dylan Uses GeoLocation App for music marketing

Bob Dylan hasn’t been a huge fan of technology. In 2006, he complained to Rolling Stone that no one had made a record that sounded decent in the last 20 years because of modern recording techniques and that “CDs are small. There’s no stature to it.”

So it’s something of a surprise that Dylan is using a geolocation iPhone app to promote his latest album, Tempest. The Sound Graffiti app, which can be accessed at listentobobdylan.com (but only via your iPhone — you can’t download it from a desktop computer), lets fans unlock free songs from the album when they visit various locations.

For instance, 3012 West Cary St. in Richmond, Va., is the home of Plan 9 Records and 2000 4th Ave.…

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