We will help you build your site strategy so you don’t become overly dependent on paying the search engines for visitors and prospects.
Landing pages are a great play for direct marketing but building a brand or securing consumer trust requires you to fulfill your promise to the customer online to the extent technology allows. Ultimately that is what Search Engine Optimization is all about getting the search engines to display your site when you want it displayed, without paying. There is some magic involved but a balance of tech setup and good merchandising of your product (content) is what we do:
- Site structure – taxonomy
- Page layouts
- Site maps
- Update search engines
- Inner site, inbound and outbound links